Use cases
What it changes, brand by brand.
From FMCG to banking, one mechanism adapted to your challenge: marketing budget becomes measurable revenue, proven by the receipt.
- Illustrations by sector
- KPIs measured at the till
- Pilot with no commitment
Use cases
What it changes, sector by sector.
From FMCG to banking, one mechanism adapted to your challenge.
FMCG
A beverage brand
Every rebuy rewards you.
Measured indicators
Illustrative scenario: no real brand or results.- Repurchase frequency of activated households
- Cost of acquiring zero-party data
The challenge
In mass retail, the brand controls neither the price nor the customer relationship. At the moment of repurchase, it is invisible.
The Fidecoin mechanism
A reward on the product prompts shoppers to send their receipt — revealing who rebuys, where and how often: an activatable zero-party audience, even when a retailer makes the sale.
Move to proof
Launch a pilot. Create your first reference.
A test budget, a targeted segment. We measure the real incremental gain against a control group and prove attribution to the euro. Then you decide, figures in hand.
- Real proof of purchase
- Zero-party data
- Data hosted in France
- Pay for performance