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Fidecoin · For brands

Get shoppers
to choose your brand.

And measure the purchase.

Activate your shoppers, reward purchases of your products and connect your campaigns to the real transaction.

Talk to an expert Discover Drive-to-Brand

Drive-to-BrandPaybackRebuyClosed-loop

From offer to transactionExample
  1. Brand offer€2 back
  2. ShopperOn WhatsApp
  3. ReceiptProof of purchase
  4. Purchase identifiedEligible product
  5. + €2.00Reward
  6. Transaction validatedLinked to the offer
The missing link

Between seeing an ad
and buying a product,
the transaction is missing.

Retail Media
  1. Impression
  2. Click
  3. Engagement
  4. ?
With Fidecoin
  1. Activation
  2. Purchase
  3. Proof
  4. Reward
  5. Rebuy

Fidecoin adds the transaction
to the Retail Media journey.

Your media levers stay in place: Fidecoin extends them all the way to the real purchase.

Drive-to-Brand

From intent
to the product in the basket.

  1. 01

    Activate

    A clear offer on your product.

    “€2 back on your product”
  2. 02

    Get chosen

    The shopper picks the brand's product.

  3. 03

    Identify the purchase

    The proof of purchase identifies the eligible product.

  4. 04

    Reward

    The reward is triggered.

  5. 05

    Measure

    The transaction can be linked to the activation, depending on the set-up used.

You no longer reward
an intention.You reward a purchase.

Lucky Payback

Reward every purchase.
Make it an event with Lucky Payback.

Every eligible receipt is a winner.

The base reward creates gratification. Lucky Payback adds surprise, emotion, memorability… and a bonus.

What if your brand refunded the purchase?

Shopper's purchaseExample
  • Pasta
  • Milk
  • Your productYour brand
  • Fruit
  • Laundry detergent
  • Bread

+ other items

Purchase total€87.42
Receipt validated
Guaranteed reward
Lucky Payback · Bonus
Purchase refunded Maximum bonus€87.42
  1. 01Brand's product
  2. 02Purchase
  3. 03Receipt validated
  4. 04Guaranteed reward
  5. 05Lucky Payback
  6. 06Bonus
  7. 07Purchase refunded

Demonstration of the maximum Lucky Payback bonus. Every validated eligible receipt already receives a reward; depending on the campaign rules, the bonus can go up to a full refund of the purchase. This is not a systematic result.

Your brand
rewards the purchase.

Lucky Payback
can refund the purchase.

The certainty of a reward and the prospect of an attractive bonus give the shopper one more reason to choose the sponsored product.

Guaranteed reward + bonus

The brand no longer just funds a discount.
It sponsors a shopping experience.

Guaranteed reward

Reward every purchase.

Reward ✓

Every validated eligible receipt is rewarded.

Lucky Payback

Make it an event.

Bonus up to a refunded purchase

A bonus on top of the reward, which can go up to a full refund of the purchase depending on the campaign rules.

Lucky Payback always comes on top of the guaranteed reward: the shopper never leaves without a reward. Reward and bonus are credited in Fidecoins: 100 Fidecoins = €1, convertible into euros and paid into the shopper's bank account.

  1. Brand activation
  2. Product purchase
  3. Receipt validated
  4. Guaranteed reward
  5. Lucky Payback
  6. Bonus
  7. Re-engagement

From activation to transaction.
From transaction to reward.

Cashback and Retail Media

From cashback
to Transactional Retail Media.

A cashback mechanic can reward a purchase. Fidecoin Rewards lets you go further by linking activation, the real purchase, the reward and the repeat purchase, and by measuring the purchase as close as possible to the transaction.

  1. Drive-to-Brand
  2. Purchase
  3. Reward
  4. Lucky Payback
  5. Rebuy
  6. Measurement

How can I offer cashback or a reward in physical stores?

With Fidecoin, the shopper sends their receipt on WhatsApp: the purchase of your product is identified on the proof of purchase, whatever the point of sale, and the reward is triggered.

Cashback, Payback and rewards: what's the difference?
WhatsApp + AI

A frictionless
shopper experience.

No app to download.
A receipt. WhatsApp. A reward.

AI is the invisible engine: it reads the receipt and checks eligibility. The shopper simply sends a photo.

  • No dedicated app
  • Proof of purchase from the receipt
  • Read and checked by AI
  • Reward after validation
Fidecoinon WhatsApp
Here's my receipt 🧾
Receipt received ✓
Analysing the receipt…Product identified Retailer identified Eligible offer Purchase validated
Reward+ €2.00
Your Lucky Payback bonus is waiting for you.
Reveal my bonus
Sample conversation — illustrative amount
Activation mechanics

Activate according
to your objectives.

  • Drive-to-Brand

    Get chosen.

    Steer the shopper's choice towards your brand or your product.

  • Instant Payback

    Reward.

    Every validated eligible receipt triggers a reward.

  • Lucky Payback

    Surprise.

    Add a bonus to the guaranteed reward, up to a full refund of the purchase depending on the campaign.

  • Rebuy

    Drive repeat purchases.

    Turn the first transaction into the next activation.

Closed-loop

The transaction
closes the loop.

From impression to transaction.
From transaction to rebuy.

Fidecoin brings marketing activation and proof of purchase together to measure impact as close to the transaction as possible.

  1. 01Media
  2. 02Activation
  3. 03Shopper
  4. 04Purchase
  5. 05Proof of purchase
  6. 06Reward
  7. 07Rebuy
  8. 08Measurement
  9. Back to activation: measurement feeds the next campaign.
Our vision

Retail Media
becomes transactional.

Fidecoin brings brands, retailers and shoppers together, as close as possible to the real act of purchase.

ActivationTransactionRewardData

  1. Brands
  2. Fidecoin
  3. Retailers
  4. Shoppers
Fidecoin · Brands

Your next campaign
can go all the way to the purchase.

Let's turn your next activation into a transactional, measurable experience.

Talk to an expert Talk to our team