The transaction
closes the loop.
Measure the purchase.
Fidecoin brings marketing activation and proof of purchase together to measure impact as close to the transaction as possible.
- 01Media
- 02Activation
- 03Shopper
- 04Purchase
- 05Proof of purchase
- 06Reward
- 07Rebuy
- 08Measurement
- Back to activation: measurement feeds the next campaign.
From impression to transaction. From transaction to rebuy.
- 01
Activation
The campaign activates the shopper, online or at the point of sale.
- 02
Purchase
The shopper buys in store.
- 03
Proof of purchase
The receipt proves what was bought; the account proves the payment.
- 04
Measurement
Measurement feeds the next campaign: back to activation.
Intent can't be measured.A receipt can.
Measurement based on the real purchase.
- Bank reconciliation
Every receipt matched with a real transaction
With the consumer's consent, Fidecoin connects to their bank account via Tink (Open Banking) and matches each till receipt with a real bank transaction.
- Control group
The real incremental gain
We isolate the real incremental gain by control group: incremental revenue, repeat purchase, average basket.
- Zero-party data
Data that is shared, not captured
The consumer sends their receipt voluntarily, in exchange for a reward: data shared with explicit consent.
Every step is measured
on the proof of purchase.
Fidecoin brings marketing activation and the real purchase together, then extends that purchase with the reward and the rebuy.
- Media
- Engagement
- Store
- Purchase
- Proof of purchase
- Reward
- Rebuy
- Measurement
Fidecoin connects
to the purchase.
Depending on the point of sale and the equipment: payment terminal, connected till, QR code or receipt sent on WhatsApp.
Combine the solutions according to your objectives.
- Drive-to-StoreBring them in.Drive traffic to the physical point of sale.
- Drive-to-BrandGet chosen.Favour a brand or a product at the moment of purchase.
- Instant PaybackReward instantly.Reward a purchase once it is validated.
- Lucky PaybackCreate the surprise.Add a bonus that can go up to a full refund of the purchase.
- RebuyBring them back.Turn today's purchase into the next visit or the next purchase.
Your next campaign
can go all the way to the purchase.
Discover how Fidecoin can connect activation, purchase, reward and rebuy.